Search Engine Ranking Factors

February 7, 2010 by · Leave a Comment
Filed under: Article Marketing 

If you spend any amount of time doing research on running an online business, you’ll run into the term “search engine optimization” or its common abbreviation “SEO”.

It’s intellectually interesting to know that there are 917,846,342 different websites that are relevant to the search query, but really, if your website doesn’t appear in the first 10 pages (or first 100 results), it’s invisible to the world.

Search Engine Optimization did something similar in fact it is now a multibillion dollar sector and with every passing day is growing by leaps and bounds. In the initial days it did dwindled a bit but later on when it found its footing it never looked back again and since onwards after seeing the magical results it became the prime focus of any business or entity who want themselves to be recognized over the world wide web but it is the micro details to it which makes it a huge business.

One of the things that search engine optimization specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.

Getting a link from popular blogs is one of the best ways of link building. Whenever you post a comment on a blog, there will be a Name field, and a website field. You can give the link of your website in the website field, and include link building keywords that you are targeting, along with your name. This will ensure a link towards your site from the blog, and the ‘anchor’ text will have your keyword as well.

An important aspect of blog commenting is do follow blogs. When creating a link on a webpage using HTML, the standard code for that link includes the HTML tag, the URL the link points to, the text that will be shown on the webpage for that link, and the closing HTML tag.

You can another HTML attribute to the tag, saying rel=”nofollow”. This will tell the search engine spiders whether or not you want them to follow the link when crawling your website. So, basically, there is no concept of a “dofollow” blog, it just means not using the “nofollow” tag.

Although SEO is not rocket science, competency is not to be disheveled as obvious or merely implied that by writing great content alone that such a metric is capable of making up for all of the other intricacies that are a prerequisite to develop a genuinely authoritative site.

Want to learn how to improve page rank? P2W2 tells you the basics of better search engine ranking.

Submitting To Article Submission By The Lead King

January 6, 2010 by · Leave a Comment
Filed under: Article Marketing 

Are you not generating the traffic that you were hoping for by writing content for article blog sites? The real truth of the matter might exist in your inability to set a sound strategy and specific goals for using article submission sites. Randomly submitting an article here or there is probably not going to be effective. To create,generate results in article submission, you really need to take significant action and create goals that encourage consistency.

Committing To A Strategic Plan for Article Submission

Determine what you would like to achieve by using article submission sites and then set realistic objectives that can be monitored and measured. Submitting articles requires a time investment if your goal is to drive massive traffic to your website. This is why it is necessary to decide on a realistic plan for writing and submitting articles on a weekly.

Write What Your Passion Is

It is best if you begin with an idea you are passionate about so you can offer authentic content about the subject. The discriminating reader or subscriber can tell when you are simply creating aimless information. It is important to begin with your area of expertise will put a twist of honesty and insight into your writing. As you gain additional skills then you can expand into new content and use your research skills to expand your expertise.

Time Is A Huge Factor In Article Submission

Determine how long it will require you to write authentic article of 350-450 words and then structure a plan for how many articles you will write on a daily or weekly basis. The Article writing strategy have to be consistent when using article submissions sites if your goal is to drive massive traffic to your website, so whatever goal you set, make an extra effort to stick with it.

Submitting Your Article To The Right Site

Select the article submission directories that you are going to use and then stay with that number of sites until you start generating traffic to your website. Develop A Unique Selling Proposition

Create a unique selling proposition USP which is the element that is going to make you stand out from all of the others in your field. Chances are there are many people writing and submitting content about your subject on article submission websites. Promote your USP in the resource box and tactfully in your article content. Your USP will also help you develop your brand and provide a compelling reason why your prospective buyers should view your site.

Aiming Too High Can Be Dangerous

Avoid setting goals like, I am going to write and submit Fifty articles to the article submission sites in three days. This is ridiculous and would be an unrealistic goal that is unattainable especially if you are producing the articles yourself and not employing a group of writers. It is better set goals that you can reach and are measurable. This may seem like a slower process but you will eventually reap the benefits.

The Lead King, Thomas McMurrain, has a excellent track record of success in helping others to achieve their goals with Travel Ventures International. Mr. McMurrain has been successful with several Internet mentoring business opportunities and has created an Internet mentoring course called The Unfair Advantage, The Miracle of Attraction Marketing.

Secret Exposed: How the Google Search Engine Really Works

November 17, 2009 by · Leave a Comment
Filed under: Article Marketing 

While we don’t often think about – or care – how Google works, it is very crucial for web publisher who is using search engine optimization, or natural search marketing for their business to understand the basic principles that drive the Google search engine.

There are three main parts to Google: Googlebot, The Indexer, and the Query Processor. Believe it or not, understanding how each of the parts works is crucial to your online businesses. Let’s take a look at each of the elements to see how they work.

Googlebot is the search engine spider that visits your website and spiders your pages. It isn’t an actual spider, of course.

It actually works more like a web browser by calling a server and requesting pages, and downloading them – just as you do when you open your web browser, type in an web page address, and the page loads.

Googlebot, however, is run by numerous computers and performs this task much faster than one user could on their home or work computer. Googlebot also doesn’t know that a website exists until a URL is put into their Add URL form, or until they find a link to that website on another web page.

When Googlebot comes to a page, they take all the links from that page, and put them in a queue for crawling, and repeat this process over and over again. Once Googlebot has found a link, and downloaded the page, it hands that page off to the Indexer.

The Indexer stores the pages in Google’s Index Data base. The Index then sorts all of the pages in its data base, alphabetically, by looking at all of the keywords on the pages. The Indexer does not pay any attention to what Google calls for stop words, such as is, on, or, why, how, etc. It only pays attention to more important keyword type words.

The Indexer, after Indexing pages, waits for the Google Query Processor to ask it for a list of documents. A keyword is given to the Query Processor, which in turn asks the Indexer for a list of sites that contain that keyphrase.

The Indexer then supplies the Query processor with a list of the documents, and the Query processor presents the documents to the user who requested the keyphrase.

You see, each element is important to the others. It all starts with the Googlebot finding your webpage link on another site, or by you going to Google and using the Add form to submit your site.

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