A Word Or Two On Article Marketing
Article Marketing is one of simplest and most effective online marketing techniques. It is simple because it is easy to do and supplies clients with exactly what they want; information on a subject they are interested in, for free. You just know that kind of service is going to make your clients happy.
What do we mean by article marketing? It is a very broad topic but really we are referring to the use of articles to sell, pre-sell or promote a product or service. What makes this system so useful is that it is the softest sale method, if you do it well, that is.
It all generally starts in a search engine. The client types in a series of keywords in the hope of finding the article or information they need. The search engine then looks throughout all the pages on the internet it has access to in search of the best match. If your article is among the top 20 it will generally appear in the first page of the search engine. The client might then read your article and hopefully click on your link.
The articles links are generally found at the bottom of the article or subtly (sometimes not so subtly) inserted in the body of the article. Article directories tend to limit the number and location of links in articles. The skill is to make your links as relevant and interesting as possible to the reader of your article.
Once you have grabbed your readers attention half the battle is won. If the reader likes what he reads he will want to know more about your product or service. If he wants to read more he might just hit on your link and either visit your site or the site of the company you are promoting.
You can sell your own product on your own website or link directly to another seller for a piece of the action, or in this case, a percentage of the sale.
The power of this method is that once your potential client visits your site after clicking on your article link he is highly targeted customer. He is interested in what you offer and liked you, or your business, enough to visit your site.
The important thing when you start article marketing is to be consistent, to write a lot and make it as high quality as possible. The problem is that this takes time, a lot of it. A quality article is not going to take less than half an hour, probably closer to an hour. An exceptional article could take all day. This is why it is often a good idea to hire pros to do your article marketing. Professional writers can provide you with quality articles regularly to your blog or website.
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Squidoo: A Beginners Guide
If you are an Internet savvy or if you love reading articles on the Internet, you must have heard of the word Squidoo. This site is famous for its free and high quality content. You can flaunt your writing talent with this site. However, do you know that you can also use this site to promote your personal business? You’ll learn how to generate links to your web page or promote your service, and you will also learn how to earn some money for doing so.
Squidoo will allow you to post your content for free.Yes, it is totally free to post content to Squidoo. Moreover, you will be paid a small amount of money if the readers click on the ads placed in your articles. The topic varies greatly and in fact you can write about anything that interests you. The length of the article is also up to you. However, there is a restriction on content about sex, violence and negative reviews. Except these topics, you can write about whatever you want.
Squidoo is very popular and the site receives very high Google rank. This is why it is important to promote your website there. Potential customers will read your pages and find links to your personal site. This way, you not only increase the popularity of your site but increase your Google pagerank as well.
The process of creating content at Squidoo is very simple. There is a wizard that will guide you through the steps and you just have to write and paste your content into the box. Click ok and you have just published your content.
Squidoo users also receive a small amount of advertising commission when readers click on the ads placed on their pages. This is really a great change for you to both promote your business and earn an extra income while doing so. The cash amount is not very much and won’t make you rich. But it is very encouraging anyway.
Squidoo uses the word lens to indicate a page created by its users. A lens can be about anything. Therefore, you can use these lenses to promote your affiliate business. This is very easy. All you need to do is to write a truthful review about the product and then give some links in the article. This will not only boost your affiliate business but also earn you some extra money from the ad commission.
You can also refer other Squidoo writers to earn a commission. Therefore, you can simply refer and don’t write anything while a small flow of money is added to your bank account each month.
Squidoo is a great chance for you to promote your business while being able to earn small amount of cash just for writing small and smart articles.
With the right internet marketer you home business will be one that can make it through the tough times. Head online and discover the best way to market your product today.
How Article Marketing Can Increase Your Traffic
In order to build an effective marketing strategy, you have to include article marketing within your toolkit. Without it, you will find it harder than you thought to start generating an online income. Article marketing is incredibly powerful when used correctly.
There are many free ways of advertising a product or service online. Be aware that just because these methods are free, they are any less effective than paid methods. Don’t disregard these effective marketing methods.
So how do you go about it?
Well, you should be able to get your hands on the software that youll need: its called Microsoft Word
Write about what you know. Be passionate about your subject and let it show in your copy that you know your subject well. You want to keep your articles to about 400 words. If this sounds like a lot to you, it isnt – just try typing a few paragraphs about something that you know about, hit the word count button and youll probably be surprised at the result.
Your article content will obviously relate to your website content in some way. So pick a specific aspect of your business, website or service and write your article. Remember it wants to be around 400 to 500 words, so make sure you stay on subject.
Your articles want to be unique and provide quality information on your chosen subject. The reader will want to know they have gained valuable information by the time they finish reading your article. Pique their curiousity with your title, then over-deliver within the article body.
Understand that to be successful, article marketing must contain quality content and not just be about publishing high quantity, instead of high quality.
Submitting your articles is free with many article directories. I would recommend using www.ezinearticles.com, or just go to Google ” there are plenty out there. Id advise you to submit each of your articles to at least 3 separate article directories. This will increase the amount of potential traffic to your site.
Finally – be very careful when it comes to using PLR content. Don’t ever use PLR articles in their original format of how you received them. Article directories and the search engines do not like, above all else duplicate content. So if you are going to use Private Label Rights articles, make sure you mix things up in every single paragraph to give unique content. I personally much prefer to use a PLR article for the subject matter instead of the content. It is your name that appears as the author, so be careful what you use.
Ed Hodgson is a published authority within the internet marketing industry who effectively uses article marketing to generate traffic to his own websites. As an online marketing mentor, he teaches newcomers to the industry his own system to generate a substantial income online.
