Using Social Media For Internet Advertising
We aren’t talking about buying ads on Facebook here, even though that’s a great idea too. One of the best parts about social media is that it is a free way to reach a large number of interested, engaged customers and tell them all about the great products and services that you have to offer.
First off, let’s talk about why social media is so great for internet advertising. The main advantage that social media has over other forms of communication-such as, say, television advertisements-is that you can be sure that the people you are talking to are actually interested in your products. They decide to follow you, so you know they want what it is that you’re selling.
Secondly, social media offers real time metrics that will tell you how many people you are talking to, where they are located, and what they’re saying about you. When you once had to shell out for an expensive market research agency, you can now figure out everything that you need to know with a few clicks on your keyboard.
Social media is a practical godsend for internet advertising, and its applications are pretty much limitless. So, let’s go through the most popular social media applications and discuss what would be the best ways to use them in order to make sure that you’re doing the best you can to hype your products.
Facebook: Facebook works best as a fan page with information that has some staying power. So, if you have a sale or a contest that’s going to last for a couple of weeks, you should tell your friends online all about it. If you have information or some pictures, this is a great place for it too. Facebook is also great for establishing a community of fans that can talk to each other about your products. This way you can have your fans advertise for you!
Twitter: Whereas Facebook tends to hang out for a bit, Twitter updates come and go pretty quickly. If you have more timely information, or perhaps a one day sale, Twitter is the best place for you.
YouTube: If a picture is worth a thousand words, then a video is worth a million. If you don’t have a YouTube account, I would suggest starting one. YouTube is a great way in order to really make a connection with your customers.
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Search Engine Marketing
Search engine marketing often gets confused with search engine optimization, but there’s a distinct difference between the two, money. When engaging in search engine optimization there is usually no money being paid whereas search engine marketing requires you to pay in order to gain access to the services you desire. $13.5 billion was spent on search engine marketing in 2008 and the amount is increasing every year. The three largest players in search engine marketing are Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
Google AdWords is Google’s main source of income, in 2010 Google brought in $28 billion in advertising revenue. Google AdWords offers three essential ways for companies to advertising, pay-per-click, cost-per-thousand advertising, and site-targeted advertising for banner or rich media ads. When using the pay-per-click system marketers choose how much they are willing to “bid” for a certain keyword, this means they set a maximum for what they are willing to pay-per-click. If there bid is high enough they will show up on Google as a sponsored link and hopefully be seen by the user. Marketers also have access to the “Google Display Network” which are sites that aren’t search engines.
Google will place banner or rich media ads on these sites for you based on keywords you’ve entered and what Google has decided the subject of the website to be. Yahoo! Search Marketing and Microsoft adCenter both work very similarly to Google AdWords, but they don’t offer users the ability to enter a “display network” like Google does.
Search engine marketing has been the subject of some controversy in the past. Users would sometimes not be able to distinguish what were organic search results and what were paid placement search results. Most search engines now make it clear which results are organic and which are sponsored, but users still need to be careful as changes are always being made.
A major controversy associated with search engine marketing is whether companies should be able to bid on the brand names or product names owned by their competition. Should Playstation be able to bid on the search term Xbox? This is an ongoing debate and even though Google has repeatedly changed its policy companies continue to complain.
Search engine marketing is an industry that is growing larger and becoming more useful every year. Google, Yahoo!, and Microsoft provide the three most useful tools for getting involved in SEM, but as with everything, you need to be careful with how you use it and make sure your SEM practices are ethical.
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Finding SEO Consultants
Each business has that one task you absolutely hate to perform. It could be because it bores you, or it may be because you aren’t really sure how to do it well. When it comes to online businesses, the latter applies to search engine optimization. A great number of people have no clue how to go about SEO and are unwilling to learn. Luckily there are search engine optimization consultants that take care of the tasks, you can’t complete, for you.
Leave it to a search engine SEO consultant. There are many things you just can’t afford to miss the mark on. As internet marketing gets more popular and advertising rises it becomes harder for small online business to make themselves known. In this case finding SEO professionals becomes very handy.
Think about your situation. Before you begin finding SEO professionals, take a moment to consider your situation. What are your needs at the moment? What are your short term goals and your long term objectives? And how much can you afford to spend. On the internet, cheaper doesn’t necessarily mean better. Consider where you are at and where you would like to be.
There are many search engine optimization consultants out there. However, choosing the one to do business with may not be so easy. Among the many search engine SEO consultants out there sits a great amount of scams. Ensure that the company you pick is great in keyword formulation, as this is the first criteria that search engines use to determine web relevance. However, this can not be the only determinate for deciding whether or not the SEO service is legal or a scam.
Search engine optimization takes a while to come into effective. You can’t expect results over night. Any company that promises you immediate results is lying to you, and such companies usually undertake spamdexing. Spamdexing is using methods that manipulate the relevancy or importance of resources indexed by a search engine. Spamdexing can be done by stuffing a website full of keywords. When web crawlers (the programs search engines use to rank websites) read the web sites, they read a lot of the same keyword and assume that the site is content rich. Based on the web crawler findings the website is given a high rank. Keyword stuffing is considered content spam and it can get your site banned.
You also want to be aware of link spam. Link analysis is also used to rank sites. Link spam is when the web master takes advantage of the link ranking algorithms causing search engines to give the guilty website a higher ranking. There are a number of versions of link spam including, Link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming.
Spamdexing is typically done by websites that are sound in the black hat directory, therefore it is well advised to stay away from such directories.
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