Overwhelm online scam complaints rapidly
Famous people, as well as prominent product and service brands, have a reputation that has kept them popular with the public. Unfortunately, they are also game to defamation slander in just about any media, from print to broadcast and now, the Internet.
Unflattering and denigrating remarks about you online can be particularly damaging when there are about 2 billion people who can instantly access and read those materials. Business brands are particularly vulnerable. In fact, the more notable the brand, the more its prone to getting attacked online. Because, well, you really cant please everyone no matter how hard you try. Keep in mind, however, that this applies to any brandnot just the famous ones.
The Internet is the freest form of expression and communication, and it is also home to the most malicious content. Your competitors could very well engage in defamation of character to bring you down as stealing market share from you is so much easier than building a new one. Paid consumer review sites can have the nastiest things said about your brand and even dismissed employees can spread lies about you in various blogs and forums to get even.
If left unchecked, slander and libel have a way of sticking to your brand and ruining the reputation you have built over the years. Two things can happen. You can lick your wounds and wait for it to fade away. Keep in mind that there are horror stories about companies who did nothing about all the negative stories floating around about their brand, and have had to close down eventually. A tarnished reputation can be quite impossible to reverse. In fact, when worse comes to worst, about the only reputation management one can do when this happens is to change the name of the product or company along with hiding its ownership.
But you dont have to allow online slander and libel to succeed. Its often easy to just do nothing when a few snippets of bad posts and irresponsible remarks start to appear against your product in any of the popular blogs, forums and social network sites. Many are often just empty ramblings online which a lot of readers usually dismiss. But if theres a concerted and consistent trend to destroy your brand reputation, you need to be more proactive and aggressive.
Getting aggressive can be a matter of filing a lawsuit against the persons responsible for the content. But you can never be sure of winning the case. You can be sure, however, of spending a lot of time and money in the process. Theres a much better way to be both proactive and aggressive. You will need to harness some tools in online reputation management to ensure sustained brand protection.
One of the tools for manage online reputation is SEO which, apart from bringing up your page rank, can push down offending sites to pages way down search results where they cant do further damage to you or anyone. Its a subtle technique that often leaves offending sites wondering whatever happened to their page ranking.
Get yourself a competent SEO expert specializing in defamation slander repair services to neutralize offensive and malicious online content. It’s just like getting an insurance policy to ensure brand protection. You could also learn it yourself, but that could take a while, and it’s not a good idea when you’re in the middle of fixing the problem.
Call Wag the Dog Marketing at (800) 825-9500 to vanquish scam complaints with 3 easy steps briskly. Wag the Dog Marketing scam complaint removal works superbly.
categories: reputation repair,defamation of character,libel slander,internet defamation,legal,law,marketing,advertising,seo
Using Law Firm SEO Judiciously
The web is overflowing with search engine optimization information and too much of it is completely wrong. Lawyers who try to do their own search engine optimization are often unaware of which tasks should take precedence, which have some value, and which are a complete waste of money.
Lawyers that decide to retain SEO consultants have the advantage of not having to make their own strategy decisions, but more importantly, they don’t have to spend the time doing the often time-consuming SEO tasks.
As with any professional relationship, the relationship between a legal professional and its search engine specialist must be based on mutual trust. While the legal professional needs to be fully aware of the tactics, progress, and results being made by their optimization consultant, they also need to trust that the SEO knows what is needed for them to succeed and isn’t doing anything that will hurt the firm’s website and/or positioning.
“A change will do you (and your website) good”. If you are unwilling to have changes made, then you simply can’t have your site optimized. While link building, social media, paid-search, etc, are all key components to getting found online, if you want your law firm’s site to perform for your targeted keyphrases, you have to be willing to make keyword and structural edits to the site itself. Change is good. Keep in mind that the goal here is not to just improve your search engine rankings, but help you increase your number of clients. Too many law firms (and their SEOs) lose sight of this point.
The internet is a flowing, constantly evolving, place. New sites are going up, old sites are coming down. New information is added to the web every second. Couple that with the fact that search engine algorithms are in a constant state of change and you’ve got a roller coaster of rankings.
A lot of law firm sites, especially older ones, are built by designers that don’t know much about search marketing. These sites “look pretty” but don’t do so hot in search results because of bad structure and missing components. In extreme cases, you might have to be willing to erase a site altogether. Other times the site may be salvageable with several structural and architectural amendments. Not making these changes can cripple your web marketing. Don’t be afraid to make the big changes needed to take advantage the benefits SEO can have for your firm.
Unfortunately, many unscrupulous law firm SEO professionals sell magic claiming to be able to get your firm to the top of the search engine rankings in a very short time. As a result, many lawyers want immediate results and don’t trust search specialists in general. They want to spend very little money and they have very high expectations.
Our search engine optimization for law firms service is based on transparency and accountability. With so many search engine optimization for law firms solutions out there over promising and under delivering, isn’t it time you tried one that is accountable to you?
Protecting Your Brand Name and Reputation Online
Your business reputation carries as much value online as it does offline. But unlike traditional media forms such as radio, television or print, the internet makes it a lot easier to defame your company and brand reputation. With the ease of posting in blogs, forums and social networking sites, or submitting articles in ezines, your reputation is game for slander and libel from anyone with accesses to cyberspace.
Who could these people be who would engage in defamation slander against you? You have your competitors, disgruntled and dismissed employees, and dissatisfied customers. Even one of your own staff under a different name can easily post offending content online that can severely compromise your reputation. Then there are people who simple get a kick out of engaging in defamation of character, whether against people, consumer brands or companies.
This is why it is very important for the company to manage online reputation. The managers behind the scenes combine forces and wits so as to come up with a brand protection campaign. A simple blog circulating online and describing your product and your company negatively could damage your good name.
Firstly, some of the offensive contents many not even land on the first 5 pages in a search result so you can be less concerned that they can do any damage. You can ignore them and you can hope no damage is done. But that’s a nonchalant way of dealing with the situation which no responsible PR manager should even consider. Also, it would hardly bring any alleviation to the damage.
Secondly, you can opt to take legal action against the person accountable for spreading the negative information about you. Aside from possible monetary compensation if you win the case, you can have the content taken down. However, this option can be expensive and time-consuming with no guarantee that your case gets resolved in your favor.
Lastly, you can go by the way of reputation management. Use the same techniques by your competitor and try to beat them at their own game. These methods are called search engine reputation management.
Search engine optimization helps companies and websites boost their presence and rankings in search engines. You can use the same principle for search engine reputation management. What this does is to drag the offensive blog, newspaper article or comment 4 to 5 notches down by flooding the top spots with positive content. This is why when the name of your company is searched, the negative material will no longer appear on top. Opt for this approach and you will be sending a strong message to the people trying to destroy your reputation online that you will do what it takes to protect your brand.
If you think that online image and brand protection is not important, then think again! It’s one of the things that can make or break the business you’ve worked so hard to build. There’s no perfect time than now to have a contingency plan so you can keep your reputation intact and protected.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we crush Internet libel quickly with our powerful libel slander repair, very effectively.
