Article Marketing – 5 Golden Tips To Masterful Authorship
Some rules you encounter are Golden, for being kept in mind forever and not forgotten. These are useful and important trail markers to guide us and allow us to stay always on the right track.
They exist as the blueprint for your marketing goals. No matter what your main goal is or what challenge you face, the rule is there. Just find the Golden Rule that applies and abide by it…
The 5 Golden Rules for successfully marketing online using articles…
Golden Rule # 1, Thinking in the shoes of your potential audience. The reason for this is that people normally don’t give a penny for what you think is important, they’d like to find out what’s in it for them. If you do so, you’ll find your writing can entrance people in the way that it relates to their lives. Remember, thinking this way gets you in the mindset of giving your reader “value” for their time.
Golden Rule # 2, Your article has to have “good looks”. This may have an effect on your writing’s effectiveness because what you’d like to produce is generally a piece of writing that has the ability to take your readers mind on a gentle path of water descending from the mountain to a valley. Try reading a paragraph that is rushing like a torrent, being 1000 words long. Again remember that us humans are set to a superficial by default, so the shape your article takes has to be like eye candy.
Golden Rule # 3, is that facts tell and stories sell. You can find reasons you need to do this carefully. It is important because it puts character into your writing piece which can speak to the reader’s creative faculty. When writing enhances someone’s access to their creative nature, an overwhelmingly sense of satisfaction occurs.
Golden Rule # 4, knowing what ongoing value propositions you may offer your audience. To make this happen you may have a blog, an email series, an affiliate product landing page or a link to your personal product you are offering. This is like “turning action” of opening the box with a key. If your writing has led your audience to the end of your article, you have to realise that they may be looking for more of what you have to offer. You are developing a temple of rapport with your audience, with every step that your words take up the feature stairs.
Golden Rule # 5, technology. This has historically proven to be a relevant. Whoever has sharp skills combined with cool tools, end up as laughing fools. You must understand how to apply the latest technology in order to facilitate the process of getting your goods to crowds! In this age of the internet, we are a “right now” generation moving in the fastlane. Therefore marketing with your writing has to match that speed, or it’ll be like advertising to the car in front of you by putting a sticker on your back. There are a lot of other talented marketers out there just like you! Embrace the technology available to get yourself at the front of the pack.
cautiously follow these golden rules to successfully marketing your product or services using your authorship and you will find your progress to be quite rapid as well as your successes greater, more frequent and more satisfying.
Short on an Idea? Who Else Wants to Produce 100′s of Unique Articles in an Instant? You’ll be shocked how easy this is.
Article Spinning Software For Article Marketing
Article marketing may be one of the best ways to get people to visit your website, but it can be very time consuming. Most people will find it extremely difficult to write more than ten articles per day. For this method of promotion to be really effective, you should try to get hundreds of articles out there with your links in them. If you can’t write that many, where do you get them?
To increase the number of articles you are able to use, you’ll need to get articles some other way. By hiring writers, you could obtain a large number of articles fairly quickly but the cost will add up just as fast. You may also run into other problems when hiring writers to write your articles for you, such as problems with quality and meeting deadlines.
Since it is impractical to write all of the articles you need yourself and incredibly expensive to hire others to do it for you, many articles marketers turn to article spinning software for a solution. Article spinners turn one to three articles into hundreds or thousands, which makes it much more practical for marketers to submit articles to hundreds or even thousands of directories.
Not all article spinners are good though. If you have ever done any research online, you have probably come across articles that are so poorly written you can hardly make sense of them. This type of garbage is what you get from many article spinning programs. But there are some good programs available for article marketing. You just have to know what to look for.
Some article spinners do nothing more than replace synonyms. You should definitely avoid using this type of spinner. The reason is that more often than not the spinner spits out garbage that is barely intelligible. If you try to submit these articles to sites that have human editors, they will almost certainly be rejected. Worse yet, if someone who works at a search engine checks out your site’s backlinks and finds a bunch of trash, you are likely to be deindexed.
Many article marketers use paragraph-based article spinning programs for article marketing. These are much better because they leave entire paragraphs intact, which leads to articles that are easier to read and understand. When you use a program like this, you have to write three versions of the article you want spun. The paragraphs must have the same meaning in each article. For example, paragraph four means the same in all three articles. This makes them interchangeable so they can be spun by the program and all of the resulting articles will make sense.
There is another type of article spinning software that allows you to select areas of the text to be spun and then type in alternate phrases, sentences, words or paragraphs to use for spinning. This can be very complicated to learn to use and if you aren’t careful you could still end up with unintelligible articles. If you want to have the option to spin articles sentence by sentence or phrase by phrase, this can be a great way to create thousands of articles. It is when you start spinning multiple words and phrases inside each sentence that things start getting mixed up.
Using article spinning software can provide you with a lot of decent content in a short period of time. This will allow you to create hundreds or even thousands of links back to the site you are promoting using article marketing. Just make sure you are using a program that provides articles that are readable or you may run into trouble with sites that use human editors to check their content.
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Don’t Read This Article, Unless You Want More Traffic to Your Website
You work hard to create a website and get it on the web. You can’t wait for the traffic to come pouring in and your dreams of making a fortune online to come true. But unfortunately, that didn’t happen did it, that’s why you are here now, you want to get people to your site and start making some money. By the time you finish reading this article you will have gained enough knowledge to start getting that site ranked in the search engines and start getting that traffic coming in, and hopefully making some money.
First off, I want to say that this is not an instant process and it will take some time for you to see results, but if you do what I tell you and stick to it, you will see results.
I am going to assume that you already have some knowledge of SEO and you understand keyword research. If you don’t I suggest you research deeper in to those subjects before continuing on.
The very first thing you will want to do is figure out what keyword you want your site to rank for. If you are just starting out it is a very good idea to target lower competition keyword, with less than 50,000 competing pages, because they will be much easier for you to get your website to rank for.
After you figure out what long tail keyword you want to target you then need to create the page you want to have ranked in the SERP’s. When creating this page be sure to include your target keywords in the title and H1 tags of the page as well as have them throughout your body text. You do not however want to keyword stuff your pages, keep the keyword density to 2% and 5%.
Third, you want to write an article that complements the content you just created on your site, it should be around 300 to 500 words. It can be about anything you want as long as it is related in some way to the page you are trying to get ranked.
As soon as you finish the article, rewrite it twice. This is called article spinning and is not a required step but is highly recommended that you do it. Just go through your article and rewrite each paragraph so that they still say the same thing but in slightly different words. By doing this you can put together hundreds of unique version of your article to submit to the web.
Fifth, it now time to create the part of the article that will get you traffic and help your site to start ranking better, the authors resource box. Most article directories allow 2-3 outgoing links in the resource box, the key here is to link to the pages you want to rank better using the pages target keyword as the anchor text. You should use multiple variations of the keywords so your links look natural to the search engines, as long as the phrase you are linking contains your keywords you should be fine, in fact it is a good idea to thrown in a few “click here” and “your domain” as well, raising its importance and position in the SERP’s.
Finally, you want to get your article with the links pointing back to your site on as many places on the web as possible. That means start submitting you article to article directories, create a Squidoo lens and Hubpage, contact other webmasters and see if they would like content on their sites and have them post a unique version of your article. The point is to get as many links back to your site with your keywords anchor text telling the search engine’s what to rank your site for and how important it is.
One last clarification, the reason you want to spin you articles is so that you can avoid Google’s duplicate content filters, where if multiple duplicate pages are found, Google will only count one. All the links from the other pages will either be discounted or not counted at all and all your efforts will have been for nothing. A quick tip for spinning is to create 25+ variations of your titles, I have found that the more titles I create the more backlinks I see count in the search engines.
For more information on how to drive targeted traffic to your sites, check out Article Shotgun. It covers every aspect of article marketing making it the web’s most complete article marketing strategy guide.
