The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with [...]
Grammar Girl’s Quick and Dirty Tips for Better Writing (Paperback)
Amazon.com Review
Are you a fool for mnemonics? If so, you’ll fall head over nubucks for Mignon Fogarty–a.k.a. the Grammar Girl–and her handy new audio guide to writing and speaking well. ItÂ’s chock-full of smart little anecdotes and memory tricks for felling the most [...]
Writing Articles for Blog (Paperback)
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