What’s In A Blog (Paperback)
In recent years, blogging has become a new sort of art form. In the sense that all writing is art, blogging is just another branch of that. Many who spend the time creating and maintaining a blog are those who choose to use the internet as their means of sharing their thoughts, feelings, [...]
On Writing Well, 30th Anniversary Edition: The Classic Guide to Writing Nonfiction (Paperback)
Amazon.com Review
Whether you write an occasional professional letter or a daily newspaper column, William Zinsser’s On Writing Well should be required reading. Simplicity is Zinsser’s mantra: he preaches a stripped-down writing style, strong and clear. He has no patience for excess (most use [...]
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with [...]
