Learn All About Article Marketing Strategies
Search engine marketing and search engine optimization are the 2 best ways to pull in more traffic to your website or blog. Search engine optimization is a process from which you can pull in more traffic to a website or blog through organic ‘search engine results’. Organic (unpaid traffic), which is also called SEO traffic comes through search engines such as Bing, Yahoo and Google etc. An ideal article marketing strategy can surely raise the traffic of your website or blog.
Search Engine Optimization is one of the methods that will help you to get a large number of targeted traffic to your website with the help of the normal ‘search engine results’. The SEO (search engine optimization) traffic is organic as well as it comes through search engines, such as Google, Yahoo, Bing etc. Therefore, if you follow the right article marketing strategy, you will be able to increase the traffic flow on your website very easily. SEM or Search Engine Marketing basically deals with the paid inclusion. In paid inclusion, you should pay for the traffic that flows into your website. If you compare paid inclusion with other processes such as free and organic traffic, organic traffic is obtained through popular search engines, but you need to put efforts to obtain the best results. A recent study has also proved that article marketing is one of the best methods to grab the attention of the visitors and also to increase the traffic flow to a website.
Popular article marketing directories have a dominant presence in search engine; they are regularly indexed and they have a high Page Rank. Here is how an article marketing strategy can positively benefit your business:
1. Huge Traffic Generator: Article marketing is nothing but writing articles related to your business or passion. Since article directories are frequently indexed by Google, whenever you write an article tactfully, with relevant keywords beautifully embedded within the article, it can attract search engine traffic. So when a user keys in a phrase or set of keywords related to your article, the article directory in which you posted your article, pops up in the first few results of the search engine. At the end of the article, in the resource box of the given article directory, you have to put a link to your blog or website. So you can imagine the staggering amount of traffic that can come to your website through the search engine results as well as through direct traffic from these popular article directories.
2. Creating A Name And Image In The Online World: If you plan to distribute your articles through the social bookmarking websites such as Digg, there are great chances that people would see your site and your will get better search engine ranking in the respective field. But when you are distributing your articles through article directories, such as ezinearticles, goarticles etc. then apart from getting targeted traffic back to your website you can also establish yourself as an expert. People may bookmark you and your mailing list, so the next time any article is published on these directories they will be notified immediately. Moreover, as compared to social bookmarking site, article submission directories have loyal and regular customers who directly come to these sites when they need some specialized information on any subject of their choice. Therefore, an article marketing strategy can easily develop your business.
3. Better Page Ranking: Article marketing provides ‘Back links’ to your blog or website. These back links are very crucial in becoming successful in SEO. When you post an article and put some persuasive resource box comments then you can put link back to your original website. Backlinks from some popular websites which have high traffic and page rank can be very useful in increasing the traffic and the page rank of your blog or website.
Therefore, it is very important to submit your articles to more than four directories as it will help you to increase the number of backlinks to your website or blog. This is also an important article marketing strategy, which your site or blog requires to boost the search engine rankings.
Get the upper hand on your competition and increase targeted web site traffic using this cutting edge article marketing strategy.
Don’t Read This Article, Unless You Want More Traffic to Your Website
You work hard to create a website and get it on the web. You can’t wait for the traffic to come pouring in and your dreams of making a fortune online to come true. But unfortunately, that didn’t happen did it, that’s why you are here now, you want to get people to your site and start making some money. By the time you finish reading this article you will have gained enough knowledge to start getting that site ranked in the search engines and start getting that traffic coming in, and hopefully making some money.
First off, I want to say that this is not an instant process and it will take some time for you to see results, but if you do what I tell you and stick to it, you will see results.
I am going to assume that you already have some knowledge of SEO and you understand keyword research. If you don’t I suggest you research deeper in to those subjects before continuing on.
The very first thing you will want to do is figure out what keyword you want your site to rank for. If you are just starting out it is a very good idea to target lower competition keyword, with less than 50,000 competing pages, because they will be much easier for you to get your website to rank for.
After you figure out what long tail keyword you want to target you then need to create the page you want to have ranked in the SERP’s. When creating this page be sure to include your target keywords in the title and H1 tags of the page as well as have them throughout your body text. You do not however want to keyword stuff your pages, keep the keyword density to 2% and 5%.
Third, you want to write an article that complements the content you just created on your site, it should be around 300 to 500 words. It can be about anything you want as long as it is related in some way to the page you are trying to get ranked.
As soon as you finish the article, rewrite it twice. This is called article spinning and is not a required step but is highly recommended that you do it. Just go through your article and rewrite each paragraph so that they still say the same thing but in slightly different words. By doing this you can put together hundreds of unique version of your article to submit to the web.
Fifth, it now time to create the part of the article that will get you traffic and help your site to start ranking better, the authors resource box. Most article directories allow 2-3 outgoing links in the resource box, the key here is to link to the pages you want to rank better using the pages target keyword as the anchor text. You should use multiple variations of the keywords so your links look natural to the search engines, as long as the phrase you are linking contains your keywords you should be fine, in fact it is a good idea to thrown in a few “click here” and “your domain” as well, raising its importance and position in the SERP’s.
Finally, you want to get your article with the links pointing back to your site on as many places on the web as possible. That means start submitting you article to article directories, create a Squidoo lens and Hubpage, contact other webmasters and see if they would like content on their sites and have them post a unique version of your article. The point is to get as many links back to your site with your keywords anchor text telling the search engine’s what to rank your site for and how important it is.
One last clarification, the reason you want to spin you articles is so that you can avoid Google’s duplicate content filters, where if multiple duplicate pages are found, Google will only count one. All the links from the other pages will either be discounted or not counted at all and all your efforts will have been for nothing. A quick tip for spinning is to create 25+ variations of your titles, I have found that the more titles I create the more backlinks I see count in the search engines.
For more information on how to drive targeted traffic to your sites, check out Article Shotgun. It covers every aspect of article marketing making it the web’s most complete article marketing strategy guide.
