The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Paperback)
From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas (more…)
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4.0 out of 5 stars
Innovative Book in a Resistant Field
This is an innovative book in the field of marketing and public relations. This field has rather shown resistance to emerging technologies and this book shows how we can…
2.0 out of 5 stars
Not all that New
If you are a marketing professional than you know this stuff. It’s not all that new – good marketing is about a compelling story made available wherever your audience can view it…
4.0 out of 5 stars
Just get it
If you are in the Marketing or PR business you need to get this book, even if you think you already know about Online PR & Marketing.
5.0 out of 5 stars
A Call to Action for Everyone with a Product or Service to Sell
Not a day goes by without a client or prospect telling me he does not have time to blog, or she thinks social networks are only for teenagers.
1.0 out of 5 stars
ho hum
Just a book letting the world know how the author got people to buy his book! I had to give it to him, he got me to purchase it.
5.0 out of 5 stars
New Rules Hits the Nail on the Head
There’s not much I can tell someone about PR. I’m new to it. Heck, I’m not even really new to it. I’ve held several internships and am about to hold another one, but I’ve yet to…
1.0 out of 5 stars
Hype and generalizations
Get rich, be successful, blog, podcast, blah… I feel like it is 1999 all over again.
My issues with this book are:
1.
3.0 out of 5 stars
Not much new here.
Not much new here.
Marketing books are a dime-a-dozen. Few have anything unique to say.
5.0 out of 5 stars
This book is AMAZING!
This book is amazing! I used what I learned to launch a campaign for the Million Dollar Coupon.
In addition to spreading virally around the web on the real estate…
5.0 out of 5 stars
The New Rules of Marketing & PR
This is an excellent resource. It’s interesting and speaks in a clear, concise language. You will definitely view Marketing and Public Relations in a very different light.
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