Tips To Enhance WordPress Search Engine Optimization
WordPress out of the box provides standard management of the fundamental SEO meta data. To extend the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to modify the page title and page meta description.
The All-In-One-SEO Pack is a great WordPress plugin that completes the SEO aspects for WordPress. For some unknown reason WordPress still has not got the SEO fixed out of the box.
The All-In-One-SEO Pack allows you you to change the most important page components – page title and page description. It also permits you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000′s.
Page Title HTML tags
This is the No1 SEO component to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.
) between the words.
The page title is the MOST important SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more engaging to readers.
If your page needs to stretch to cover 2 or three keywords we have learned that you can still get effective rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.
If you are a larger branded company you will probably want to add your company or brand name into the page title considering this is exposed on Google. Keep it short and uncomplicated though. Do not add your brand statement just your brand or company name.
Page Descriptions
This element is NOT used by search engines for ranking purposes. However, most search engines will employ this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. At other times Google will use the first piece of text that it can find on the page. On Flash pages this can be an issue seeing there is no content. This is one reason why you should constantly add at least one sentence of HTML text on a Flash based page so Google and other search engines have something meaningful to display in the search results.
By having a good description it will increase your click through rates because the text will be more fascinating to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will cut short the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the beginning of the description which is part of the 156 characters it displays.
SEO Meta data shown on Google listing
Changing the meta data and page title
At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.
SEO Magic Webs SEO Pack
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Find more information on SEO or Web Design.. Free reprint available from: Tips To Enhance WordPress Search Engine Optimization.
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