Split-Testing Your Landing Page – What You Need to Know
Even if you haven’t been doing Internet Marketing for that long, you understand the importance of having a good landing page. More success is had when you send your targeted traffic to your landing page than is had when you just send it to the homepage for your company/project’s website. Of course, if you want to make the most from your landing page, it’s very important that you consistently try out different things so that you know how best to raise your conversion rate. Traffic, though, isn’t enough; it’s also important to work on conversion rates so that you can get as much value from each visitor as possible. In this article we are going to explore a few unique and good tips for improving your landing page split-testing.
When you build your landing page, you should think about testing your copy overall–test long form copy against short form copy. Sometimes long copy is what gets the job done but other times, short is better. It all depends on factors like the market you have decided to target, the offer you want to promote, etc. Once you have carried out a split-test, you will have a better idea which copy works best for the niche in which you want good results. Having the best copy on your landing page will definitely help you get a much higher conversion rate and help you know what it is that your target audience actually wants from you.
Experiment with the color you use for your headline to see if changing makes any differences. Once in a while you will see that changing your headline color to something bright will get you even more attention from your prospects and other times subtle and soothing colors are what help you the most. The type of colors you choose for your headlines is totally up to you but don’t discount the data that will be revealed to you by your split-testing; it is important and tells you quite a lot.
It is incredibly important that, when you have a headline on your landing page, you should include quotation marks and capitalize the first letter of every word. While this worked for many, it may also work for you – the best way to find out as always, is split-testing. Small changes cause definite changes in your numbers which add up to become major impacts on your bottom line. Overall, you should take care that you’re not ignoring any split-test opportunity that will help you get better and more profound conversion rates.
When you start to see your conversion rate rise, you will understand that making even small changes here and there can make important differences. Split-testing is an old concept but you don’t see it done by many IMers these days. Try to remember, though, that if you don’t carry out split testing on your landing pages you won’t know how to improve your conversion rate. Go ahead and put the above tips into action and see what kind of results you get.
For further information on effectively split testing your landing page visit my seo experts academy blog.
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