SEO and Backlink Building
If you are trying to rank high in a search engine for a competitive phrase, you will need more than SEO tactics. You will need a lot of backlinks.
Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site.
When evaluating links for popularity, search engines like Google, MSN, and Yahoo, look at how often your site is linked to by an outside person. This link is considered a vote for the information you have provided on your site. By linking, it show that someone valued the information on your site. The more links you have, the better your site must be.
The anchor text takes priority over the quantity of links to your site. An anchor text is the text which you can see and click on for a text link. A search engine can locate your anchor text and utilize it to determine the nature of your site.
This is the reason why it is desirable to have main keywords incorporated within the anchor text of incoming links. Having understood the importance of backlinks, we will now explore ways to get them.
The best way to get links to your site is to offer content that is high-quality and unique. Try being controversial or different. This will make people link to your site.
To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a “Link to Us” section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site.
Create articles and enter them in directories containing articles. This will cause them to be selected and posted on many sites with links to your site in the Resource Box. Just one article could result in dozens of links. You might also pick a few sites in your target market and offer to provide a regular column. Or agree to share content so each site receives a hyperlink.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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